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| Author | Topic: GMB Categories: Dentist + Dental Clinic |
aloha20
Registered User
Registered:
9/10/2021 | posted: 3/29/2022 at 11:08:56 AM ET
Hi guys, first time post- let me know if in correct place! Also I've looked around but can't find anything directly touching on the topic.
Without thinking more of it I had originally categorised my first client as both a dentist and dental clinic (they're a general dental practice in southern Spain).
Having read a few other posts, I'm starting to get the feeling this distinction is actually made for autonomous dentists (cat: dentist) and the clinics/practices which they might work for (cat: dental clinic), and therefore in order to 1) follow the rules correctly and 2) not dilute, I should have them categorised as simply a dental clinic (and possibly any specialities they have, although I could equally do this via publishing specialist dentists who work at the clinic?)
My feeling on this is that the term "dentist" is searched doubly, and the proof of this is in our Google Ads conversions. Therefore by optimising 'dental clinic' or similar, I'm possibly losing out on clients.
My big question is whether all these assumptions are correct, and if there is value in solely categorising as a dental clinic.
I also wonder whether this could be contributing to the fact that in branded search from their location they're still coming in second to a physiotherapy clinic of the same name (Clínica Silos) some 500 kilometres away in Madrid!
Hope I'm not over thinking this, and really look forward to any feedback people can offer!
Client website is Dentista en Bormujos | Clínica Silos by the way if in any way it helps.
Regards.
Jack
| geoloson
Registered User
Registered:
8/13/2021 | posted: 3/29/2022 at 12:44:36 PM ET
To unequivocally answer this question, you need to know how the Google search engine works. Many professionals are losing clients because they choose the wrong keyword in the name of their site. When I urgently needed a doctor who aligns teeth, it took me a long time to figure out how to find him in the search engine. My friend helped me, she just gave me a link https://thehealthysmile.net/dental-services/invisalign-bay-village-ohio/ and recommended it as the best clinic where you can put braces. I couldn't have found this clinic in a search engine without knowing the name.
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