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Topic: How to Increase Your Website Traffic
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AuthorTopic:   How to Increase Your Website Traffic
Anonymous
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posted: 1/21/2022 at 6:28:57 AM ET
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How to Increase Your Website Traffic
The question of how to increase website traffic never gets old.

Blogger, business owner, or seasoned digital marketing pro — you will be always chasing down new untapped traffic sources and trying out new traffic strategies.

Rightfully so since search engines and social media networks constantly change their algorithms.

So how to drive traffic in 2022? What’s working and what’s not? You’ll get answers to the questions and more from this post!
How To Increase Website Traffic With Content Marketing
Content marketing is the process of creating, publishing, and distributing different types of content to reach a wider audience.

In essence, every marketing tactic that a) has to do something with content (written, visual, audio, or video) or b) isn’t outbound marketing can be characterized as content marketing.

Sounds a bit overwhelming?

Well, let’s break things down into clearer steps.

1. Create Editorial Calendar
An editorial calendar is a comprehensive planner, covering all your publishing activities across different content distribution channels — your website, blog, social media, and third-party resources.

The goal of an editorial calendar is to provide a single-pane view of all your activities and keep track of progress.

Content calendar by CoSchedule
A sample content calendar by CoSchedule, featuring all social media updates.
2. Establish Content Writing Guidelines
Content writing guidelines help standardize the quality of content you produce. Developed as part of a website style guide, they detail:

Content formatting requirements
The preferred tone of voice
Content lengths
Image use
Fact-checking and citing requirements
Internal and external linking
Editorial workflow
SEO requirements
Here’s an example of content writing guidelines we use at WebsiteSetup to produce exceptional content:

3. Document and Streamline Process
The goal of an editorial calendar and content writing guidelines is to help you standardize the content creation process. So that each writer you work with understood your expectations and produced new pieces in line with all the requirements.

These two assets set a baseline system for a documented content marketing process — a systemized and repeatable workflow for producing, editing, publishing, and distributing content.

Try these content marketing templates to get organized:

Trello Content Planner
Notion Content Calendar
Asana Editorial Calendar
Content marketing workflow
A sample content marketing workflow, created in Asana.
4. Create Educational Content and Tutorials
Once you set a formal system for managing the content flow and quality, it’s time to get to writing. Determine which types of content you’d want to produce based on your target audience preferences, niche, and competition.

Some of the popular types of marketing content include:

Blog posts
Whitepapers
eBooks
Case studies
Social media posts
Videos
Podcasts
Infographics
Influencer content
User-generated content
To increase website traffic, we primarily rely on long-form blog posts, educational guides, and tutorials:

how to sart a blog example
Our how to start a blog tutorial.
5. Gather Data and Publish Reports
Getting traffic to a new website can be hard. Especially, when you don’t yet have a big copywriting content to churn new pieces daily.

So focus on quality over quantity in your early days. Go on a deep Internet dive and collect some interesting industry data, then pack it into a comprehensive report and publish it on your website.

Investing in one data-driven report pays off in many ways:

Evergreen content: A detailed report will stay relevant for the long term and drive a consistent stream of traffic over time from different sources.
SEO benefits: Search engines prefer authoritative content. By creating a well-researched piece, you send Google a strong signal for rankings.
Content repurposing: Long-form content can be repurposed for sharing across different channels — social media, email marketing, guest blogging, etc. And such pieces can be adapted to other formats — audio, video, or visual content.
The state of content marketing report
The State of Content Marketing 2020 Report by Semrush is a great example of data-driven content.
6. Start a Podcast
The number of podcast listeners in the United States reached 75 million in 2018, and it is predicted that the number will reach 164 million in 2024.

The growing popularity of podcasting makes it an excellent tool for traffic generation. You can add links to the relevant content you’ve mentioned in the podcast description, plus advertise your website name using voice to increase awareness around it.

7. Start a YouTube Channel
YouTube also grows bigger year over year. In 2020, people watched over one billion video hours daily on the platform.

By starting a YouTube channel, you can tap into that massive viewing habit and direct some of the views to your website.

Backlinko YouTube channel

For example, Brian Dean from Backlinko runs a popular blog and a complimentary YouTube channel that he uses to promote his content offerings (guides, online courses, and other website assets).

8. Repurpose Content
Great blog posts have a long shelf-life. A data-backed post, published on your website can be later repurposed into:

A series of social media posts
Downloadable charts, graphics, PDFs
The audio version shared on third-party platforms
Narrated or screencast video
Email marketing sequence
Syndicated content for guest posting
9. Write Guest Posts and Press Releases
To reach a wider audience and drive referral traffic back to your website, you should also do blogging on other websites.

The easiest way to find guest posting opportunities is to use in-url:writer-for-us + [niche] or inurl:/guest-post/ + [niche] query on Google.

Both can help you find websites that accept guest submissions. Or look at some popular media publishers in your niche and see if they are expecting pitches/opinion pieces from authors.

HARO

Alternatively, you can go after media opportunities using HARO — a free service connecting journalists with sources. Join HARO to pitch your press releases or story quotes to the media people, working on a story around your niche.



Anonymous
Anonymous Poster

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109.197.221.x

posted: 1/21/2022 at 6:29:48 AM ET
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Thanks for the info, I highly appreciate it

deen555
Registered User

Registered:
12/10/2018
posted: 1/21/2022 at 6:34:08 AM ET
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What about website analytic tools? Before starting to increase traffic, you should measure its metrics first. After the SEO campaign, you will have to check it once again. Here is a free tool for traffic analysis https://revalin.com/traffic by the way, save it just in case.


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