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Topic: Rhino Case Analysis
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AuthorTopic:   Rhino Case Analysis
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posted: 5/24/2021 at 9:49:52 AM ET
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Rhinos and related horned mammals such as elephants are facing the threat of extinction due to increased poaching activities. Illegal hunting is steered by the high prices offered for rhino and elephant horns by buyers from emerging markets in Asia and India. South Africa is particularly affected by poaching, forcing the government and other related private companies and parties to invest in efforts to fight it off. Parks such as Kruger are among the privately owned companies that invest heavily in efforts of game capturing and anti-poaching campaigns. The South African National Parks, SANParks, sets and enforces standards in this industry (Rotshuizen & Smith, 2013).
SANParks is the South African body concerned with the management of wildlife activities in the country. The abbreviation SANParks stands for South Africa National Park system. It works in close association with the police department, private wildlife companies, and foreign bodies to ensure that wildlife is conserved and only exploited in a legal manner. It has a separate unit that enforces its laws concerning wildlife. SANParks allows a meaningful exploitation of game through hunting, capturing and selling, conservation, and killing of animals for meat. It allowed donation of species to other countries in an attempt to ensure survival of such species. Conservation of wildlife is the governments responsibility, and it achieves this through the wildlife department and empowerment of private sector (Strickland & Mixon, 2013).
Case Background
Poaching is a major problem in many parts of the world, and people should come up with ways to discourage it. The activity has led to the extinction and a significant reduction in a number of certain animals including rhinos, elephants, and giraffes. The problem is worst in the countries of Africa and Asia. Several animal killings for horns to be shipped to India and China happen yearly. Governments and the private sector are joining efforts to fight poaching, but their endeavors are trumped by internal forces, under-staffing, and lack of resources among others (Strickland & Mixon, 2012).
The Strategic Model Used For Analysis
Porter's five forces model will be applied to analyze this case study. This model comprises of five main forces which affect the market and companies within the industry. The forces are new market entrants, supplier forces, buyer forces, rival firms, and availability of substitutes (Middleton, 2003).
The Main Problem of the Case Study
The main problem of the case study is poaching. Illegal hunters are attracted by the high-value rhino horns offered by buyers. Horns cost differently, but one may go at an approximate value of $ 3600. Also, rhinos are very expensive. An average cow goes at $ 37, 000 while a bull costs an average of $ 52000 (Strickland & Mixon, 2012).
Proposed Solution
Poachers are dangerous not only to animals, but to other people and the environment. The best way to control them would be to make the punishment for offenders severe. Governments should impose huge fines and long jail sentences to discourage the behavior. In addition, wildlife parks should be fenced properly and guarded heavily at all times. Use of surveillance cameras can enhance security along the perimeter and within the parks. Additionally, increasing public awareness concerning the matter is also a good strategy.
Logic for My Solution
Harsh punishment and heavy penalty can serve as a warning for poachers. If an offender is caught and jailed for over 20 years, their case would serve as a lesson to other hunters. They may, therefore, avoid this activity altogether.
Security is another important aspect that needs to be addressed. Even Kruger national park, which is the best one in South Africa, also suffers poaching. This situation is an indication of poor security and patrol services. People in charge should increase security and surveillance through use of cameras within parks and around perimeters. The government and private companies should invest in electric fences and restrict access hours so as to limit movement within the area.
Since a few people participate in poaching, it is best to use the public in fighting the war by enhancing public awareness. If possible, the government should provide a toll-free call service for members of public to report suspicious activities in parks.
Wildlife in Africa needs protection by the governments, volunteers, private companies, and investors to stop the high rate at which it is dying off.
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